Managing Sport Venues & Facilities Assignment Example | Topics and Well Written Essays - 2000 words

Managing Sport Venues & Facilities - Assignment ExampleA year after the official opening day, they go out check to see if they reached their goal of establishing a customer base of 3,750. At least 2,000 of the memberships should be those concourse ranging from 29 to 45 years of age. They also plan to monitor the changing demographics of their consumers by means of the selling surveys and membership forms they plan to distribute.The marketing strategy that go away be implemented to accomplish their objectives is a market-penetration strategy. In the marketing setting of this facility, they are trying to penetrate an existing market with an existing product. Initially, their strategy bequeath take on the sole dimension of attracting customers and then become more of a repeat-purchase strategy however, they allow continually give effort toward increasing the consumer base. The most difficult aspect of this marketing strategy leave alone be to attract customers to their first visi t.In order to establish a consumer base, they plan to initiate a promotional campaign during the first month of operation. This campaign will be geared toward the entire head market with the incentive that if someone brings a friend, he or she can buy two, one-year memberships for the expenditure of one. They will also facilitate this promotion by launching an advertisement campaign using a large banner on the front of the Average Pims Gym Health and Fitness Club to salt away the idea and local advertising in the newspaper to broadcast it. This campaign will foster word-of- communicate and bring-a-friend types of advertising, which is very cost-efficient. To meet the challenge of establishing a consumer base of 2,000 from the baby boomers segment of the market, they will target them specifically with some promotions and programs. They plan to initiate exercise and aerobic programs geared only toward them because people enjoy utilization with people their own age. There are also plans to promote social gatherings like holiday parties on their behalf to foster friendships. Finally, they plan to conduct a market research survey targeted at customers. The aim of these surveys will be specific to their needs and wants, in order to help generate ideas and solutions to increase the consumer base and swear out level. 5. Do you think that they have missed anything important in their marketing strategiesIf we