Sony Corporation Essay Example | Topics and Well Written Essays - 3500 words

Sony mass - Essay ExampleEstablishing themselves long back in 1946, Sony Corporation is a Japanese Multinational in public traded spate. The organization operates in most of the countries worldwide for avocation dissimilar electronic commodities. In the recent years, the corporation is also known to aid various types of financial services in the food marketplace. Contents Contents 3 Introduction 4 Analysis 4 Globalisation 4 National differences in Political rescue 5 Ethics in International Business 6 International Trade Theory 7 Exporting & Importing 7 Foreign Direct Investment 8 Global Production, Outsourcing and Logistics 8 assess creation 9 Entry strategy 10 Strategic alliances and Options for International Business 11 Recommendations 12 Conclusion 12 Reference List 14 Appendix 16 Introduction Over time, the articulate of subscriber linees of multinational corporations has become highly elaborate and complex. The multinational corporations of the contemporary production line world operate in different economies and are subjected to various opportunities and threats. This essay will throw a light on the business of Sony Corporation in details (Morrison, 2009). It has been found that after the emergence of globalisation and liberalization, the third world nations in the world have turned out to be the emerging economies. Multinational corporations like, Sony, desire to extent their business in these emerging economies. This essay will focus on the details of business affairs of Sony in the emerging economies like, India and China. The context of the essay will concentrate on Sonys business changes with respect to globalization and political affairs in these emerging economies. It will emphasize on the companys world(prenominal) trading segment and the ethics abided by the company in the given context. The companys supplying chain, value creation, entry strategy, strategic alliances, foreign direct investments and value chain would also be examine d in details. As a consultant, at the end of the research work, the researcher would comment on the future initiatives that would be beneficial for the company. After its initiation in the year 1946 in Tokyo, Sony Corporation has established themselves as a Japanese Multinational publicly traded conglomerate. The organization operates in most of the countries all over the world for trading a wide range of electronic products. In the recent years, the company has also been known to serve various types of financial services in the market (Mukherjee, 2012). Analysis Globalisation After the emergence of globalization and liberalization in the world economy, the developing economies turned out to be the emerging markets. The main quin booming markets in the economy scenario were clubbed together under an acronym, BRICS (Brazil, Russia, India, China and South Africa). It was found that with the benefit of the foreign trade after globalization, these economies had adopted high growth rat es in their national income aggregates. In fact, it was estimated that by 2050, the income and the growth thresholds of these countries would be more than that of the developed countries like, United States and United Kingdom. Thus, companies like, Sony, had immediately undertaken the strategy of tapping the growing market demand in these economies. It has been found that after the phenomenon of globalization, the company had expanded its game, imaging and television